Confidently stated: “There are various types of promotions that we can utilize to boost our business. Above the line promotions, such as advertising, press releases, and consumer promotions, as well as below the line promotions, including trade discounts, freebies, incentive trips, and awards, can all be effective. It’s important to remember that sales promotion is just one piece of the larger promotion puzzle, but we can feel confident in our ability to utilize these strategies to achieve our goals.”